How to boost your email marketing CTA click-through rates

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Have you tried using email to market your product or service? Or do you even know what email marketing is? Email marketing is basically the process of sending a commercial message to a group of people (which is your targeted customers). But if you look at a broader aspect, then an email which is sent to a consumer or a potential customer also comes under email marketing.

Take your email marketing to the next level by targeting your mid-funnel audience with the perfect CTA.

What is the purpose of email marketing? The primary objective of email marketing is to build brand awareness through the transmission of advertisements, and to solicit sales and to get donations for business recommendations.

Email marketing can be done by sending an email to existing customer base or by selling lists respectively. In addition to that, the current customers can be persuaded for the purchase of certain products or services through email marketing.

Once you already know what this type of web marketing is, it is time for a question. How do you increase your chances of getting a click-through? Utilising the righteous email marketing technique, you can surely enhance your conversions. Just like any other marketing strategy, the email marketing campaign lies in the attention to detail, careful planning, solid content and follow-up.

If you want to learn how to boost your email marketing click-through rates, you should check out this post from

How to navigate the dynamic digital marketing world

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Many entrepreneurs have used social media marketing to promote their product and service online. Many also have experienced the many advantages this modern marketing method can give. However, as more and more entities are flocking the crowded digital marketplace, it has become very difficult to stand apart from the flock.

2016%2f05%2f19%2fac%2fbusiness_na.57f2aA large number of small business owners use the excuse that internet marketing is not for them because they don’t know how to integrate it or what the point of spending time, money and energy in internet marketing would be. Normally they don’t give time and effort on understanding how internet marketing can be used to better service customers through trust and engagement and can’t see the great vision of how it can add to profits.

For some, their excuse is that they have no time and enough money or budget to market online. What they do not know is that the great thing about internet marketing is that it’s made as a resource for people on a limited budget. It may not be a type of strategy that helps you get fast results, but it is definitely worth the time and money at the long run.

Perhaps the biggest challenge of digital marketing is change; the digital marketing world is dynamic. Read more at:

Facebook Makes News Feed More Relevant Again With Organic Audience Optimisation

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Like many other social networks, Facebook is an effective tool in any marketer’s arsenal. But if you want to be successful with this tool, then you need to know how to take advantage of its features and functions.

If you want to get anywhere online, Facebook is one of the major social networking sites that you have to work with. Being the biggest social media platform today, spreading information thru Facebook is an effective and affordable way.

Perth Business NewsIf you set up a website and you are trying to form a substantial business, you have to work within the world of Facebook marketing. You absolutely need to look into this from the first day that you set up your website to the last day.

Using Facebook to promote your business website but failure to focus on this, you are going to end up losing out on the future of your marketing online. In order to achieve a successful marketing plan, you should come up with effective strategies and know how to execute them properly.

According to an article published by Tamar Weinberg last January 21 at Marketing Land, Facebook now makes News Feed more relevant again with their Organic Audience Optimisation. This is to help publishers improve their reach and relevancy.

You can read the full article here:

Aussies fear lack of retirement funds

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Retirement is a big decision since it is one of the most important stages in one’s life. The most common problem about retirement is that many worry about their lives after their career is over. It’s a question that haunts each one of us ever since the first day of our job but if you have sound retirement planning, you wouldn’t have to worry.

Perth Business NewsFor some, they start planning for their retirement by calculating an amount for retirement using online retirement calculators to give them idea on how much they need to save. Online calculators provide you with rough estimates.

This may sound a great idea but unfortunately you may overspend or under spend the monetary resources with the calculated amount. Unexpected expenses such as Increase in the cost of living, medical expenses may imbalance your financial standing despite the reserved funds.

Nevertheless, preparing a checklist of things that could help you prepare finances for retirement and more importantly DON’T PANIC. In order to prepare a retirement plan, you may consider several factors for a better planning for future. These factors are unique depending on your needs and current financial status. In order to know what is best for you, you need to talk to a professional guidance consultant.

According to an article posted at Business Spectator Australia, many Aussies fear about lack of funds for their retirement planning. You can read the full article here: